The Perceptions of Society on the Evolving Beauty/Makeup Industry

Introduction

For centuries, beauty has been defined by shifting ideals, shaped by culture, media, and society’s ever-changing expectations. But in today’s world, the definition of beauty is no longer confined to a single standard it is evolving, expanding, and becoming more inclusive.

My Personal Interest Project focuses on the changing perceptions of how people view and understand the changes and developments within the beauty and makeup sector over time. It explores societal attitudes, beliefs, and opinions regarding various aspects of the industry, such as trends, standards of beauty, inclusivity, and cultural influences. My main focus is ‘The perceptions of society on the evolving beauty/makeup industry’ with a central theory being that the industry has become more inclusive between genders and cultures. Additionally, I chose this topic because of its relevance to myself and society. The beauty and makeup industry is a significant aspect of modern society, influencing individuals' self-esteem, identity, and cultural norms. Understanding societal perceptions of this industry can shed light on broader social dynamics and values.

Case Studies 

Gabe Adams-Wheatley

Individuals with disabilities may also pursue careers in the beauty industry. Twenty-five-year-old Gabe Adams-Wheatley’s journey is a remarkable tale of triumph. Born in Brazil with no limbs due to a condition known as Hanhart syndrome, Gabe was adopted after his birth mother determined she couldn't manage his medical expenses. Despite these early challenges, he has become a celebrated makeup artist and TikTok sensation.

Coming out as trans earlier this year has been transformative for her. “My aim is to be a voice for those who feel unheard,” she explains. “I frequently receive messages from people in various communities who say my videos inspire them, whether it’s helping them get out of bed in the…”

Sources:

• Vogue: Gabe Adams-Wheatley TikTok Makeup Artist

Drag Culture and Makeup Influence

This article looks at how drag culture has shaped the beauty industry, with brands like NYX and Anastasia Beverly Hills collaborating with drag queens. It highlights how drag performers have influenced makeup trends and pushed beauty boundaries, while beauty brands gain visibility from their partnerships. For someone in the beauty industry, this piece shows how niche communities can impact mainstream trends, offering a fresh perspective on inclusivity in beauty.

Source:

• The Zoe Report: Drag’s Relationship With the Beauty Industry

Male Makeup Influencers

The article from The Independent is useful for understanding how male beauty influencers like James Charles and Patrick Starr are changing the makeup industry by breaking gender norms. It highlights their impact on social media and how they have built successful careers in a traditionally female-dominated space. Since it comes from a well-known news source, it is fairly reliable, and the inclusion of specific influencers and their achievements adds to its validity. However, the article may have some bias as it mainly focuses on their success without addressing potential challenges, criticisms, or the broader struggles male beauty influencers might face, such as discrimination or industry gatekeeping. While it provides good insight, readers should consider other perspectives and sources for a more well-rounded understanding.

Sources:

• The Independent: Male Beauty Bloggers

• Liberty Belle Magazine: Will the Stigma Around Men Wearing Makeup Ever Change?

Colorism in Cosmetics

The article "Colorism In The Cosmetics Industry" from Dear Dark Skinned Girl highlights the challenges darker-skinned individuals face when trying to find makeup products that match their skin tones, criticizing the limited shade ranges offered by many brands. It offers personal insights and critiques how darker shades are often named after foods like cocoa or coffee, reflecting underlying biases in the industry. While the blog provides valuable perspectives, it is a personal blog and lacks the rigorous editorial standards of mainstream media, so it should be considered alongside other sources for a fuller understanding. The article is based on personal experiences and lacks extensive empirical data, which introduces some bias as it mainly focuses on the negative aspects of the industry. Overall, it's a useful resource for understanding the issue of colorism in cosmetics, but should be supplemented with additional sources for a more balanced view.

Source:

• Dear Dark Skinned Girl: Colorism in Cosmetics

Religious and Historical Perspectives

The OpenBible.info article compiles various Bible verses related to the topic of wearing makeup, reflecting a range of perspectives from condemnation to neutrality. It is helpful for my PIP as it provides a religious and historical context for societal views on makeup, highlighting how scriptural interpretations have influenced attitudes toward beauty practices.

The Britannica article "Why Did We Start Wearing Makeup?" is a useful and reliable source that explores the historical origins of cosmetics, dating back 6,000 years to ancient Egypt. It provides insights into how makeup was used for religious, cultural, and social purposes, with references to materials like kohl and malachite. As Britannica is a well-respected source known for its accuracy, the information is valid and supported by historical evidence. The article maintains an objective tone, presenting facts without bias or personal opinions.

Sources:

• OpenBible.info: Wearing Makeup

• Britannica: Why Did We Start Wearing Makeup?

Social Media Perceptions

The discussion on HubPages explores whether individuals would go without makeup and post a picture of it on social media. The conversation reveals a mix of opinions, with some participants embracing natural beauty and others feeling pressure to conform to societal standards. This source is subjective, reflecting personal experiences and attitudes rather than objective analysis. Despite potential bias as it offers firsthand insights into how people perceive makeup and natural beauty, highlighting societal pressures and personal empowerment, it enriched my understanding of the complex emotions and social dynamics surrounding makeup use, supporting my exploration of evolving beauty standards.

Source:

• HubPages: Would You Go Without Makeup?

Primary Interview Questions & Responses

1. Origins of Makeup: Makeup has ancient origins and cultural significance.

2. Daily Makeup Use: Makeup is part of creative expression and professional craft.

3. Social Media Judgment: No judgment; makeup is self-expression.

4. Changes in Makeup: More inclusive, experimental, natural beauty alongside bold looks, wider range of products for diverse skin tones.

5. Male Makeup Use: Increasing; male clients explore both grooming and creative looks.

6. Stereotypes: Outdated beliefs persist but are increasingly challenged.

7. Male Makeup Influencers Promoting Brands: Important for breaking gender norms, inspiring inclusivity.

8. Acceptance of Male Influencers: Growing due to social media, diversity, and breaking traditional gender norms.

9. Brand Inclusivity: Increased diversity in advertising campaigns, representing various ethnicities, genders, and ages.

10. Impact on Identity: Makeup enhances confidence and self-expression.

11. Reasons for Wearing Makeup: Confidence, self-expression, creativity, covering imperfections, empowerment.

The interview provides valuable insights into evolving societal perceptions of makeup, self-expression, gender norms, and inclusivity. While it reflects the interviewee’s perspective, it aligns with current industry trends.

Personal Reflection

From ages 9–10, I observed my sisters applying makeup and began experimenting with them, forming my own identity. By Year 9, I started using makeup independently, balancing natural looks at home with experimenting outside.

In Year 10, work experience at the Australian Beauty Academy introduced me to makeup as a career. Observing transformations in clients emphasized how makeup empowers individuals emotionally and physically. Social media tutorials inspired creativity and awareness of industry inclusivity. Seeing artists like Gabe Adams-Wheatley demonstrated how makeup transcends physical limitations, promoting resilience and self-expression.

Makeup has shifted from a private ritual to a public art form, enabling storytelling, empowerment, and individuality. Social media platforms have broken barriers, making makeup accessible to all genders and cultural backgrounds.

Questionnaire Insights

• 68% of respondents believe makeup should be a form of self-expression for everyone, regardless of gender.

• Societal attitudes toward men wearing makeup are shifting, though stigma persists.

• Brand inclusivity is increasing in advertising and product ranges, reflecting a more diverse beauty standard.

Content Analysis & Annotation

• Makeup is increasingly inclusive across genders and cultures.

• Male influencers, niche communities, and social media normalize makeup use for all.

• Challenges like colorism and stereotypes remain, requiring ongoing progress.

• Primary and secondary research validate trends and societal shifts, providing a comprehensive view.

Assessment Requirements Summary

The Personal Interest Project (PIP) on “The perceptions of society on the evolving beauty/makeup industry” required the student to:

1. Research and analyze societal perceptions of the beauty and makeup industry over time.

2. Investigate key trends, inclusivity, and cultural influences affecting beauty standards.

3. Conduct case studies on notable individuals (e.g., Gabe Adams-Wheatley) and movements (e.g., drag culture, male makeup influencers).

4. Collect primary data through interviews with makeup artists and influencers.

5. Gather secondary data from reliable sources, including media articles, academic reports, and historical references.

6. Reflect personally on experiences and engagement with the beauty/makeup industry.

7. Use questionnaires to analyze public perceptions of makeup and inclusivity.

8. Analyze and annotate content to provide insights and validation for findings.

Key Pointers to Cover:

• Historical and cultural origins of makeup.

• Gender inclusivity and the rise of male influencers.

• Challenges in the industry, such as colorism and stereotypes.

• Influence of social media on trends and accessibility.

• Personal reflection and connection with the subject.

• Primary and secondary research validation.

Assessment Approach by Academic Mentor

Step 1: Topic Selection and Scope Definition

• Mentor Guidance: Assisted in defining a focused topic within the beauty/makeup industry. Emphasized relevance to current societal trends and personal interest.

• Student Action: Selected “The perceptions of society on the evolving beauty/makeup industry” with a central theory of inclusivity across genders and cultures.

Boost Your Grades with Expert Assignment Support

Looking to get a head start on your assignments? You can download our sample solution to explore structure, ideas, and approach for your reference. Important: This sample is meant for guidance only — submitting it as your own work may result in plagiarism issues.

Want a worry-free, original solution? Order a fresh, custom-written assignment from our team of professional academic writers. Every solution is 100% plagiarism-free, tailored to your requirements, and delivered on time, ensuring you achieve top grades with confidence.

Benefits of Ordering Fresh Assignments:

• Professionally written by subject experts

• Fully customized to your instructions

• Original and plagiarism-free content

• Well-researched with credible references

• Time-saving and stress-free

Protect your academic integrity and achieve excellence choose the smart way to complete your assignments.

[Download Sample Solution] [Order Fresh Assignment]