Highlights
Valentinos CASE STUDY
The following information was gained from an interview with Rodolfo, MD of Valentinos, a highly successful “Personal Introductions Agency”. Although they have been very successful and have made major investment in the Internet, they are becoming increasingly worried about their market share and continuing profitability. They have asked you to advise them on their strategy and how they might further use technology. Their current technology was at the cutting edge 10 years ago but a lack of recent investment in this area is beginning to worry their senior management.
There has always been a need for matchmakers throughout history, in all levels of society - Valentinos has successfully filled this role since 1976. There are over eight million single men and women in the UK between the ages of 18 and 64, so it might be thought easy to meet someone special. However, people usually only meet at work or within the confines of their social circle and even though they may have an interesting job and a busy social life, the perfect partner could still be difficult to find.
The quality and integrity of the introduction agency is very important. How established they are, how they will respect privacy and how they will provide value for money. In terms of cost, service and the number of people you can meet, Valentinos claim to provide the best value for money at £150 for one year's membership. Carefully selected by Valentinos, these people will already have many things in common. Whether clients are looking for friendship, love, marriage, or just want to get out and meet new people, Valentinos will help start off on the right track.
Most of their new applications come from advertising, which is one of their major outgoings.
They advertise in newspapers, magazines and on public transport.
Valentinos have over twenty telephone lines and many qualified personnel and are always ready to talk to clients and offer advice. The Valentinos system has been developed over the years to provide a comprehensive and efficient service. They operate by telephone and post and increasingly by e-mail.
Valentinos unique combination of modern technology coupled with the personal touch has made them the world's leading and most popular agency of its kind
1. Business Modeling for Valentinos: A Balanced Business Scorecard,
Porters 5 Forces Analysis, SWOT analysis, PESTLE Analysis, VUCA storm scale and MEST analysis
Define the Business Realisation plan using a Balanced Business Scorecard. Also Perform a SWOT analysis, PESTLE analysis and Porters 5 forces analysis of Valentinos. Consider the COVID situation and complete a VUCA storm scale and a MEST analysis. Take into consideration the current COVID lockdown situation and produce a SWOT analysis, PESTLE Analysis, VUCA storm scale, MEST analysis to adapt and survive and even thrive under these disastrous business situations.
2. Develop various Project Initiation Products
You should identify an Information System project and give it a name, that Valentinos need. Develop a Project Vision statement, a Scope diagram (also list the out-of-scope issues), cost benefit analysis (including tangible and intangible benefits) and an investment appraisal which includes a profit loss analysis for 3 years showing the when the Return on Investment is achieved.
3. Produce a Requirements Catalogue and a subsequent Use Case diagram of the required system
This should include the following:
A list of at least 10 high level functional requirements, each characterised by a name, and a priority. Make sure the functional requirements are at the right level of detail and written as ‘verb - noun’ as taught in the module. Produce at list 5 non-functional requirements.
Two of these functional requirements should be expanded in more detail using a template as taught in the module to give a full description of the requirement and include any associated non-functional requirements such as those associated with performance, usability, security etc... The Use Case diagram should directly map to the functional requirements.
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