Case Study using Competitive Force Analysis Assessment - Management Assignment Help

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Task:

Assessment 1 Outline 
Assessment title: Case Study using Competitive Force Analysis Assessment weighting: 30% Assessment type: Case Study Word limit: 2000 Equivalent DUE DATE: 19/03/2021 Assessment instruction The purpose of this case study is to critically analyse the effect of global competitive forces on a hospitality business seeking expansion to Australia. After identifying the type of hospitality business (i.e. accessible hotel, healing hotel) that you want to research on, you should use the following guidelines to help you complete this case study:

1. Provide an overview about the chosen type of hospitality business (i.e. industry size, market performance etc.).

2. Discuss the rationales (justifications) for the global expansion of this type of business. 3. Apply Porters' Five Forces to critically analyse the Australian market as a destination of the business expansion.

4. Conclude your report by providing recommendations on the market entry strategy and market positioning of your hotel business based on your previous analysis. Please provide specific industry examples to support your research, analysis and critical evaluation. Assessment format This is an individual assessment using report style format. 
Item Required? YIN Word count inclusion? Y/N Lecturer comment Title Page Y N Executive Summary Y N Table of Contents Y N Introduction Y Y Body Y Y Conclusion Y Y Reference List Y N Appendices N N Optional Specific line spacing N N/A Specific margins N N/A Min/max references Y N/A Minimum 8 references Calibre of references Y N/A You are required to use a minimum of 8 independent academic references from peer-reviewed journal articles and texts published in the last 10 years. Template in use N N/A Font Style Y N/A 11-point font size requested 
 

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