BUSM4742: Design Thinking for Business(Design Solution)-Report Writing - Management Assignment Help

Assignment Task

Learning outcomes

This assessment is aligned with:

• CLO 1: Analyse and discuss the significance of design thinking, and its manifestations and implications across organisational contexts.

• CLO 2: Differentiate between various contemporary methods of design thinking to identify opportunities and solve problems.

• CLO 3: Create and communicate end-user driven solutions to business problems or opportunities utilising design thinking.

• CLO 4: Reflect on and apply best practice and learnings from case studies to assess and evaluate design thinking tools and practices.

• CLO 5: Evaluate potential outcomes of design thinking in view of better decision making, implementation and sustainability of solutions.

Assessment details

Before you begin

The aim of the design process itself is to uncover latent and unmet needs in key user/stakeholder groups in order to design better and more fulfilling experiences with them in mind.

Assessment guidelines and marking:

You will conduct the early phases of data analysis and ideation in a team with others. This team is called a 'Flexible Collaboration Team' (FCT). As opposed to a CLN group, FCTs may be fluid in their composition: their purpose being to facilitate the sense making process dialogically, while honing development of collaboration skills.

You may develop one solution (only) from the list developed in your ideation session(s) with your FCT. You can take as much or as little as you like from the original idea, and change/iterate it, as long as you clearly show the original idea and the development pathway that you've undertaken. Please see your instructor if you require further clarification around concept development.

Part 1: Introduction and context-setting (approx. 1 page)

• review key issues/opportunities

• articulate a problem statement to solve for

• articulate your chosen HMW question

• introduce/list the members of your FCT group

Part 2: Ideation process (approx. 2–3 pages)

• provide evidence of your ideation process (i.e. photos, notes)

• offer brief commentary on the process (collaborating with FCT group on synthesis/ideation, how you found the process)

Part 3: Concept prioritisation and selection (approx. 1 page)

• provide evidence of your prioritisation and selection process

• explain rationale regarding concept selection from a lens of Human-centred Design (HCD) - improving the user experience and/or meaning derived.

Part 4: Concept/solution pitch

• Concept poster

• accompanying discussion and relevant supporting materials to illustrate the concept/solution/idea

• be creative – you have many options available to you in this stage (if unsure, please speak to the instructor in order to clarify what types of supporting presentation material strengthens your case)

Part 5: Conclusion

• Rough costing/budget  

• write a brief desirability, viability, feasibility (DVF) analysis

• review your idea persuasively, as if you were vying for your concept/solution to be chosen from a number of different design teams (Why is this important? Why will it work?)

• outline potential next steps (if this idea were to be chosen)

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