Business Module Specification - Business Strategy Formulation - Economics Assignment Help

Assignment Task:

In this assignment, you will formulate a competitive strategy for an organisation, using module concepts. You have the choice or using your own organisation, or any other organisation or proposed business venture that you could benefit from analysing.

If you are analysing an existing business, assume that top management would like you to develop a recommended medium to a long-term strategy to improve the business in a more competitive and changing market. Advise top management on positioning the business for sustainable improvement in performance over the next five years and provide an actionable recommendation as to the primary focus. In supporting your new strategy recommendation, you should refute its negatives and explain why it is better than the current strategy.

If you conclude that the organisation should continue to pursue its current strategy, explain why it is better than the viable alternative you have developed. Your recommendation must still include actions that would enhance this current strategy further and you need to explain why your recommendation is superior to the viable alternative you have developed. if you are analysing a proposed strategy for a new entrepreneurial venture. your target audience should be the entrepreneur or potential investors Aside from your preferred strategy for The venture, you also should develop a second-best alternative strategy and refute it.

Make sure that you take advantage of the analytic tools from the module in your analysis. remember, however, that while you are writing a strategy recommendation for the organisation's top management, your arguments need to be rigorous and defensible, should you queried on your proposal.

This means that you use the module tools to analyse the strategy problem and to arrive at conclusions. A strong argument involves spelling out why your conclusions are important and how they are supported. Simply namedropping tools adds no value. Your writing should be in non-technical English.

In justifying your recommendation, ensure the recommended strategy:

• Is clearly justified with a structured set of logical supporting arguments
• Gives a sustainable competitive advantage
• Meets the key objectives and addresses the main threats and opportunities
• Is supported by evidence
• Is feasible.

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