Approaches to Managing Stakeholders in Organizations - Report Writing - Management Assignment Help

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Approaches to Managing Stakeholders in Organizations
Stakeholder management is an increasingly important aspect of managing projects. One of your responsibilities as a project manager is to identify project stakeholders and assess their potential to impact the success of the project. Understanding stakeholder theory and how it can be applied to managing project stakeholders will increase your effectiveness with this task.

 Briefly describe shareholder theory, stakeholder theory, and stakeholder salience. (3-4 paragraphs)
 Compare the three concepts. In what ways are they similar? In what ways are they different? (1 page)
 What are the benefits associated with each approach? What are the challenges? (1 page) Stakeholder Management and Business Impact

Every organization must choose an approach for managing its constituents that best fits its business purpose and strategic objectives. One major consideration in making the choice is the potential for the constituent community to positively or negatively influence the direction of the business and its performance objectives. Consider the definitions of shareholder theory, stakeholder theory, and stakeholder salience and how each approach suggests ways to identify, analyze, and prioritize stakeholders.

 Which of the three concepts do you think has the most potential to positively impact business strategy? How? Why? (3-4 paragraphs)
 Which of the three concepts do you think has the most potential to negatively impact business strategy? How? Why? (3-4 paragraphs) Effective Stakeholder Management

To prepare for this assignment read the case study “Aetna Inc.: Managing inherent enterprise risks through stakeholder management”. As you complete this element of the assessment, also refer to the learning resources provided in Sub-competency 1 and 2.

• Describe the stakeholder management approach at Aetna before the class action litigation. (2-3 paragraphs)
• Which of the three theories (shareholder, stakeholder, salience) for managing an organization’s constituents was most closely aligned with that approach? (3-4 paragraphs)
• Describe the stakeholder management strategy that was devised to combat the negative perceptions of the organization. In what ways had the approach changed? (3-4 paragraphs)
• Do you think the new stakeholder management strategy of the organization better supports its responsibility to its constituents? Why? How? (3-4 paragraphs)

 

AETNA INC.: MANAGING INHERENT ENTERPRISE RISKS THROUGH STAKEHOULDER MANAGEMENT (A)

Prologue
In the spring of 2003, Roger Bolton, Aetna Inc.’s senior vice president of communications, and David Carter, Aetna’s vice president of corporate public relations, compared notes as they walked back to their offices following discussions with Aetna’s attorneys, with whom they had been working for the past four years. Together, they had been managing the continuous communications challenges surrounding class action litigation that physicians had brought against managed care companies and had watched Aetna’s position erode, both in its financial results and its reputation among key stakeholders—patients, physicians, corporate benefits customers, employees, and investors.

 

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