UMACTW-15-M Corporate Governance and Strategy

Assignment Task

Your Assessment

The coursework will take the form of an individual submission. You will undertake research and prepare a business report analysing Whitbread plc (the company) outlining your expectations of the company’s corporate governance and strategy. You will need to undertake research and prepare a business report that considers the following:

• Provide a brief Introduction to your business report.

• Critically analyse and evaluate the company’s sustainability activities using creating shared value theory include a specific company example for each social issue (generic, value chain and social dimensions of competitive context) (Porter and Kramer, 2006 and 2011). 

• Analyse the competitive strategy of the company by identifying the value proposition, conduct a Porter (1985) value chain analysis and identify trade-off choices the company has made. 

• Explain and Analyse recommendations to improve the company’s Sustainability and Strategic performance. 

• Use professional writing based on academic and business conventions.

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