The Lead Business Analyst & Value For Money or Very Attractive Mileage - The Random Motors Case Study - Management Assignment Help

Assignment Task -                 
 

Project Overview

The Random Motors case study will be used for setting a detailed business context for you. You will be required to put yourself in the shoes of the Lead Business Analyst at Random Motors and make certain data-based business decisions to maximize the profits for the company.

Introduction to Random Motors Project

Imagine you are the Lead Business Analyst at Random Motors, an automobile conglomerate that manufactures cars across a large range of price points. Given the scale of your firm, you have different brands for different consumer segments.

For the price-conscious working-class consumers, Random Motors manufactures cars under the brand Rocinante. The various models of Rocinante fall in the range of ?5–10 lakh. The brand is known for cars that are valued for money and very attractive mileage.

For the consumers willing to purchase a luxury car, Random Motors operates under the brand Marengo. Marengo models fall in the range of ?30–60 lakh. They are considered sports cars and have high horsepower and top speed.

Every time Random Motors launches a new model, it advertises the model’s specifications, such as price, mileage, and top speed, because consumers usually take these factors into account before purchasing cars.

Suppose your chief engineer has recently come up with two new models: Rocinante36 and Marengo32. He promises that they will outperform the existing competitors in the market. 

Rocinante36 is priced at ?7 lakh and has been designed to deliver a mileage of 22 km/liter and a top speed of 140 km/hr.

Marengo32 is priced at ?41 lakh and has been designed to deliver a mileage of 15 km/liter and a top speed of 210 km/hr. 

The chief engineer has built 20 prototypes of each of the two models to check if the cars are performing as per the desired specifications. If the cars are performing better than expected, then the engineer wants to revise the specifications. However, if they are performing worse than expected, then it is an indication that more investment is needed in the design to improve their performance. 

The test drive results for the 20 prototypes of each of the two models are provided in the file titled Data Exhibit 1. During the test, the mileage and the top speed is recorded for each of the prototypes. The data will be used for performing hypothesis testing for the claims made on the specifications.

This Management Assignment has been solved by our Management Experts at My Uni Papers. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment Experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.