The International Marketing Manager For a Real Canadian Company

Assignment Task

Executive Summary

1. You are the International Marketing Manager for a real Canadian company (not an American company operating in Canada, but a company founded and based in Canada).

2. You are not allowed to choose BlackBerry as your chosen company. In addition, be innovative when choosing a brand for global expansion.

3. You must describe the types of products or services the company sells and give a brief background on the company.

4. Assume that the company is interested in broadening its opportunities in a foreign country.

5. You must make a decision as to what country to expand into and outline why you chose that country based on the concepts learned in class. e. You must choose what strategies to utilize for that expansion and how you will generate increased revenue, and you must outline WHY you chose those strategies, based on the concepts learned in class and in the textbook.

6. Remember you should also discuss how these strategies affect your marketing mix What do you recommend in terms of product, price, promotion and place decisions.

7. It is highly recommended that you utilize at least 5 concepts from the course and textbook to explain and justify the strategies you recommend for that expansion.

This Management Assignment Help has been solved by our Management Experts at My Uni Papers. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.