Tata Steel's International Operations and Market Reach Assignment

Assignment Task

 Case Study Analysis

Assessment Case - Business Profile Summary

The information in this document is presented to a basic level only. You are expected to complete significant further research on the organisation for your assessments. 

The same company is the relevant case study for both the courses.

Tata Steel Limited

Vision

Aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship. (TATA Steel | Corporate | Vision, Mission & Values, 2021)

Mission:

• Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel strives to strengthen India’s industrial base through the effective utilization of staff and materials. The means envisaged to achieve this are cutting-edge technology and high productivity, consistent with modern management practices.
• Tata Steel recognises that while honesty and integrity are essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity.
• Overall, the Company seeks to scale the heights of excellence in all it does in an atmosphere free from fear and thereby reaffirms its faith in democratic values. (TATA Steel | Corporate | Vision, Mission & Values, 2021)

Company Profile

The Tata Steel Group has taken giant strides across geographies, putting its products into the hands of customers located in the far corners of the world. It has built facilities and operations in every region, creating jobs for millions of people. With a diverse portfolio, the brand Tata Steel is today visible in multiple industries and segments. (TATA Steel | Corporate | Company Profile, 2021)

Company’s Presence

India

Tata Steel was established in India as Asia’s first integrated private steel company in 1907. With this, it developed India’s first industrial city at Jamshedpur. Today, they among the leading global steel companies. The annual crude steel capacity across Indian operations is nearly 18.2 MTPA with an annual turnover of INR 82,125 Crore in FY 2020. They set up our second greenfield steel plant in the eastern state of Odisha; commissioning the first phase (3 MTPA) of 8M tonnes of steel capacity in 2016. TATA Steel possesses and operates captive mines that help them maintain cost-competitiveness and production efficiencies through an uninterrupted supply of raw material. (TATA Steel | Corporate | Company Profile, 2021)

Europe

Tata Steel is the second-largest steel producer in Europe with a crude steel production capacity of over 12.1 MTPA.  It established its presence in the European continent after acquiring Corus in 2007. The manufacturing facilities in Europe comprise hubs (Strip Products Mainland Europe, Strip Products UK, and Downstream Operations) and integrated businesses (Plating and Cogent Power). They have two integrated (blast furnace-based) steel-making sites in Ijmuiden, the Netherlands, and Port Talbot, South Wales respectively. Other facilities across Europe produce a variety of special steels, ultra-pure re-melted steels, and various rolling and coating lines. (TATA Steel | Corporate | Company Profile, 2021)

South-East Asia

Tata Steel’s operations in South-East Asia began in 2004 with the acquisition of NatSteel, Singapore. The operations are run by NatSteel Holdings Pte Ltd., a wholly-owned subsidiary of Tata Steel. In 2015, TATA Steel acquired a majority stake in Thailand-based steelmaker Millennium Steel, which strengthened the South-East Asian operations. TATA Steel is concentrating its efforts in the region to grow our value-added products and services portfolio while strengthening our key steel operations in Singapore, Thailand, and China. (TATA Steel | Corporate | Company Profile, 2021)

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