Success Experienced by McDonald’s - Management Assignment Help

Assignment Task :

QUESTION 1

Critically discuss the role of emotional capital in shaping the human, social and intellectual capital displayed by each of the McDonald brothers, and Ray Kroc. Use the Ooda loop to orient your discussion, and infer whether the factors can be transferred to a startup or small or medium-sized business to replicate the kind of success experienced by McDonald’s. 

QUESTION 2 

Kroc takes many risks throughout his time with McDonald’s. Evaluate, with the help of Nicholas Carlson’s risk assessment framework, three risks Kroc took, and critique his responses to those risks. 

QUESTION 3

Critically assess the approaches Kroc uses to win investor funding. 

QUESTION 4 

Critically reflect on whether initial entrepreneurial success is “more prone to self-induced internal harms” than adverse events in the market environment (Zook and Allen, 2017). Propose strategems derived from The Founder to ensure that small enterprises, when successful, do not make this kind of mistake in scaling up. 

QUESTION 5

Analyse, from an ethical perspective, three decisions Kroc makes. Assess how they contribute to the success of this business. Propose how he could have approached these issues ethically for outcomes that would have been as successful and scalable. 

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