strategy-and-international-business-management

Assignment Task

You are required to work individually to conduct a piece of international business research that identifies significant international business issues that a specific company is currently facing, and which proposes solutions to those issues. You are allowed to select a single issue or a combination of various issues that may be related to the various topics/theories/concepts covered during the course. Just bear in mind that there is a trade-off between breadth and depth, i.e. the more topics you attempt to cover the higher the breadth but the lower the depth. The choice is ultimately yours, bearing in mind that the report’s word limit is words.

You are required to conduct your research, which is likely to require data collection and data analysis using relevant theoretical frameworks and concept covered in the various units, and then to produce a report that addresses the following aspects:

• What are the most significant international business issues/challenges currently facing your company?
• How are they affecting the company, what forms do these impacts take?
• How should the company address these issues/challenges?

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