Strategic Management Assignment - Developing a Strategy for Dairy/Milk Firm

This assessment relates to identifying and justifying your strategy for your firm moving forward. Developing a strategy for your firm(dairy/milk firm) is a key part of success in the simulation environment and in real-life business operations. Your strategy will serve as your firm’s “roadmap” throughout the simulation. A strategy consists of an integrated set of choices. Most strategic plans focus on one or two such elements, often leaving large gaps in the overall strategy. Ensure you look at your strategy. You are required to consider the following elements in your assignment 2 in an environmental scan and analysis of your firm using the tools discussed in the unit. You need to complete the following: 1. analyse your simulation firm 2. use at least TWO of analytical tools to further analyse the environment 3. identify and summaries the gaps in the firm 4. build objectives for your firm and all functional areas 5. formulate a strategy for all functional areas and business level strategy 6. offer options and then decide on a recommendation for the future. Be specific and offer your contingencies. Make Sure about, 1. Internal and external environment analysis with the help of relevant tools 2. Application of themes and theories related to and including the use of literature to justify strategic direction and choice 3. Application and justification of relevant strategic choice and direction for the future 4. Evaluation of constraints and limits to strategy 5. Calibre of argument and critical insight to defend or justify the decision 6. Written communication and referencing standards The bottom one explains what we do in simulation for milk firm… In starting period, our firm producing three products 1) full cream milk. 2) lite milk. 3) chocolate flavored milk Initially, the rate of all products were, Then after we made changes as below Also did small advertising (cost $50000) Funding borrow ($100000) at $1500 interest quarterly) Then second changes are, Increase plant capacity 800000 to 1600000(unit) at increase cost of $0.15/unit Addition of new product as future business perspective is Ice cream at cost of $100000 and Reduction of full cream price to $1.00 and increase the its production up to 400000 In Lite Milk, increase the production up to 400000 with same rate