Highlights
Report
Consider the following questions:
Diversify or Focus on core business?
What matters most for long-term sustainability of the business?
In order to answer the question, follow the steps below.
The aim of this assignment is to construct your argument in order to answer the question, not just to describe what the company does. You do not have to follow the structure strictly suggested as above, but it should be constructed logically with consistency. Introduction should clearly state the main theme and overall structure of the report. Conclusion should draw the analysis to a close and present your answer to the question. Remember you do not introduce new findings into the conclusion – this should have been all introduced and fully discussed in the main body.
The following topics may be useful for your analysis:
• Portfolio analysis
• Strategic change and directions
• Strategic options for growth (diversification, internal
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