SOE11131: Cross-border Alliance: Corporate Finance for Expansion of New Business - Accounting and Finance Assignment Help

Assignment Task

Indicative project title:

Cross-border Alliance: Intercultural Business Communication for Brand Positioning

A) The topic relates to the cultural perspective in business

B) The current trends of globalization has promoted intercultural communication and cross border alliance in business

C) The topic is interesting as it can help to understand the modern ways of business through cross border alliance

Aim and objectives:

Aim: This research aims to evaluate the importance of intercultural business communication in managing cross-border alliances to position brands in the international market.

This will be achieved by the following objectives:

• To evaluate the importance of intercultural business communication in brand positioning

• To understand the method of cross-border alliance in business through intercultural business communication

• To identify the culture-oriented challenges in positioning the brand in the international market

• To analyse the significance of intercultural business communication in bridging the cultural differences between the internal and external market for cross-border alliances

Indicative research approach (methodology, design and methods):

Indicative research methodology: Research Methodology

Research Design: The existing research will use descriptive design for developing an in-depth understanding through facts evaluation to form a proper structure.

Research Strategy: The research will undertake positivism philosophy and the research approach will be deductive. Finding truth to develop a fact-based understanding will be the aim.(Pandey, 2019).

Data Collection: The secondary data collection method will be used to source quality data from articles, journals, books, and other authentic websites.

Data Analysis: The secondary data collection method will be used to source quality data from articles, journals, books, and other authentic websites.

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