SEB711 - Marketing, Financials and Grants - Management Assignment Help

Assignment Task:

Brief background and introduction to your product/innovation including image/figure or sketch of your product if you feel it is necessary to describe the innovation most of this information is already with you.

Market and customers, Market Size and Trend:

Total market potential and customers, show the market trend and extrapolate the future market.

Target Market & Customer:

Describe the geographical region to start the business, justify your selection with statistics and data. Expansion potential & strategies. Is this market expanding/growing?

Competitive Analysis and Estimated Market share:

Describe the competitive environment. Who else is in the market place and what are their strengths and weaknesses compared to yours? Include at least 2 analysis (SWOT, PEST, 5 force Analysis) Describe your distribution strategy.

Finance forecast (Profit & Loss):

What are your estimated sales volumes, profit margins, overhead expenses etc?

Finance Forecast (Cash Flow):

Identify capital and other expenditure items required to implement the idea and estimate the timing/milestones.

External funding – Grants/sponsorship etc. Duration of funding.

Finance Forecast (Break even Analysis):

Break-even graph + explanation

Conclusions:

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