Scope of Digital Business and E-commerce - Business Assignment Help

Assignment Task :

LEARNING OUTCOMES

1. Define the meaning and scope of digital business and e-commerce and their different elements.

2. Summarise the main reasons for adoption of digital business and barriers that may restrict adoption

3. Outline the ongoing business challenges of managing digital business in an organisation, particularly online start-up businesses

THE ASSIGNMENT

You are to choose any commercial organisation and create an e-business plan of around 3000 words. You are to choose the project from the following 2 options:

• 1. A digital marketing campaign promoting the company’s product/service.

  2. A change management & implementation project of a digital system.

As a business consultant you are to present the plan to the managing director of the chosen company using the following plan:

1. PROJECT OVERVIEW: Explain the context of the project by:

   1. COMPANY INTRODUCTION: Introduce the company and explain what it does.

   2. OUTLINE OF PROBLEM: examine the problem/situation that has led to the project.

   3. PROJECT OVERVIEW: Determine what type of project you are going to select and explain the project value through a business model canvas.

2. JUSTIFICATION OF THE PROJECT: show why the project is worth doing by:

   1. DIGITAL INFRASTRUCTURE: outline the digital infrastructure needed

   2. E-ENVIRONMENT: analyse the projects e-environment & demonstrate its readiness.

   3. SMART OBJECTIVE: define the objective of the project and explain how the project improve the company’s position.

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