Research Methodology-Research Proposal - Management Assignment Help

Assignment Task

LEARNING OUTCOME

LO1 Explore the application of quantitative and qualitative research methods used in the business environment

LO2 Demonstrate and apply the principles and methods (both primary and secondary) of research.

LO3 Identify and develop research aim and objectives

LO4 Develop a research proposal

Assume that you have been hired by the MBIE to study the degree of gender pay gap in the Financial Services sector and make recommendations to reduce the gap.

1. State the central research question.
2. State your research aim, and two research objectives.
3. Evaluate two qualitative methods suitable for this topic.
4. Which of the two methods identified in c would you prefer for this study, and why?
5. From the following data calculate and interpret the correlation co-efficient.

6. The occupancy rates of 12 motels located in Northland and Southland in the month of February are as follows:

At 0.05 level of significance, is there a significant difference in the mean occupancy rate of the two regions?

7. In a survey, 250 tourists who stayed in Sun 'n' Sand Motel, were asked whether they would recommend the Motel to their friends. The results are as follows:

At 0.05 level of significance, is there a significant difference in the proportions of domestic and international tourists who recommend Sun ‘n’ Sand to their friends.

8. A further survey of the tourists who said NO was done to find the major reason for their decision.

At 0.05 level of significance is there any evidence that the tourists’ choice depends on the primary reasons?

9. Currently they only advertise in the newspapers. The Management of Sun ’n’ Sand have decided to Spend on a new website, and use the services of online booking agents viz, Expedia. After six months, an analysis of the responses from a customer survey revealed the following details.

At 0.05 significance level is there a difference in the method of advertising and the number of bookings?

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