Highlights
Task
1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.
2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.
3. a) Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.
b) Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them?
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