PROJ6017 - Story Board Based On Analysis of The Case Study

Assignment Task

Introduction

Australia Post is a government business enterprise wholly owned by the Commonwealth of Australia (national government)[1]. It runs at a profit in a fully competitive market and boasts a workforce of over 50,000. Around 2012, traditional business pillars such as letters were in continued decline and they faced stiff competition from the growth of ecommerce. Cameron Gough had just started as the Australia Post general manager of the Digital Delivery Centre and saw these headwinds. He also spotted opportunity. Agile methodologies were harnessed to develop customer-centred digital products. But this new way of working would only succeed if the division embraced a customer-first culture, were willing to break down traditional silos, and were supported by the head office to do so.

Assessment Task

Create a storyboard to detail the findings of your critical analysis of the given case study. This assessment allows you to express your creativity in considering the communications needs of stakeholders by presenting the findings of your detailed critical analysis and evaluation of the stated problem in an easily read and understood visual format, which influences these stakeholders in support of your findings and recommendations. You will supplement the images with supporting written documents.

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