Highlights
Executive Summary
After through analyses of our strengths and weakness, and the current landscape of meat alternatives, we have arrived at six potential strategic initiatives. After evaluating each based on four different selection criteria a total of three of these strategic initiatives were refined, each of which is expanded on below. These initiatives include taking advantage of expanding BYNDs food offerings, in order to caer to growng tasts, rivals technologically, and mitigating our weak financial position (losses) through aggressive expansion into attractive markets like China and the EU. Clear tactics and metrics for implementation are then proposed.
Volumetric demand of plant-based meat ingredients and the relative
burden on global production capacity for ingredients and corresponding raw commodities,
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