Highlights
Learning Outcomes:
a. debate the opportunities and challenges associated with pitching for new business; b. assess the commercial dynamic of business development in the advertising and media industries.
Description: Written task (1000 words) to analyse and compare the processes, opportunities and challenges agencies face when pitching for new business. Assess the commercial dynamics of business development in the advertising and media industries in order to hypothesise whether there is "a better way?"
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