Internal Code: MAS507
International Business Management:
The company was established in 1948 when Pierre Auber, then 28, migrated to Australia from his home village of Villiers in Western Switzerland. Pierre had studied food production and food service in Switzerland and had served an intense apprenticeship at a leading chocolatier in Neuchatel, the nearest city to Villiers. Frustrated by the challenging economic conditions of immediate-post war Europe and the conservatism of his profession there, he emigrated to Melbourne in 1948 to seek more freedom and more opportunities. He started his first chocolate shop in an inner Melbourne suburb and met with immediate success. His high quality, well-packaged chocolates soon found an enthusiastic market and the company’s growth began. His grandson, Robert, now owns and runs the company. Villiers Chocolates now operates four shops in Melbourne, one in the city centre and three in upmarket suburban centres. It also has a substantial mail-order business, sending chocolates to customers all over Australia. This is difficult in Australia (because of the heat) as chocolates must not get too hot or too cold or they discolour and lose their attractive appearance, so chilled containers and reliable express delivery are required. To service this market, the company has developed patented technology that allows it to keep its products within a controlled temperature range for 48 hours, allowing shipping to most places in Australia without any heat-related damage.
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