MPM735: International Business Management- Report Writing Assignment

Report Writing Assignment:

A List Of All The Points You May Need To Consider In Completing Assignment 2 Is Provided Below. This List Is Quite Comprehensive: You May Dismiss Some Of These Points As Not Being Important For The Company And The Country You Are Considering, But You Should At Least Briefly Think About Them All. Remember That For All Of These Points, The Important Thing Is The Effect They Have On Doing Business. Providing Only Data Is Of Limited Value: Analysing The Data To Find Its Likely Impact On Business Is What Matters. For Example, From Our Study Of Romania Last Year: “Data Shows That GDP Per Capita Has Been Growing At 5-7% Each Year For 3-4 Years”. Interesting Perhaps, But What Effect Has It On Business? Analysis Of This Leads To A Conclusion “Thus In Five Years Per Capita Income Will Probably Be About One-Third Higher Than At Present, Which Suggests A Good Growth Market For Consumer Goods”. Note: Data First, Then Analysis Of That Data To Reach A Conclusion That Highlights Its Direct Relevance To Business. Without This Analysis You Will NOT Get Good Marks. The Competition For Pet Food In Australia Is Tough, Because Of The Presence Of Several Major International Producers And Several Strong Domestic Companies (At Least One Of Which Is Foreign-Owned). Pyalong Pet Foods’s Growth Continues, But Its Rate Of Growth Has Slackened In Recent Years. Sandra Continues As 90% Owner And CEO; Her Father (Who Owns The Remaining 10%) Has Retired Completely From The Business, While Her Son And Daughter (Both Of Whom Are Adventurous And Ambitious) Have Junior But Growing Management Roles. Sandra And Her Senior Management Team Are Comfortable With Australian Sales But Think It Is Time To Expand Into International Sales. They Have Very Briefly Considered And Dismissed New Zealand (Too Small) And Indonesia (Too Big And Complex To Start International Sales), But Suspect That Malaysia May Be A Suitable (And Comparatively Close) Place To Start. However They Believe That East Malaysia (The States Of Sabah And Sarawak) Can Be Ignored For The Time Being: They Want To Look Only At West Malaysia – What Is Often Called Peninsula Malaysia. Sandra And Her Management Team Are Therefore Interested In Peninsula Malaysia As A Potential New Market. They Need A Great Deal Of Further Information To Make A Decision On Whether Or Not To Enter This Market, And If So, How. They Have Therefore Asked A Group Of International Consultants – You – To Prepare Reports For Them Containing This Information.