MOD003353 - Report Writing on Business Environment & PESTEL Analysis With Royal Bank of Scotland PLC - Management Assignment Help

Assignment Task

INTRODUCTION 

A common tool of analysis of the business environment is the PESTEL analysis.  PESTEL stands for political, economic, social-cultural, technological and  environmental dimensions. The dimensions of the environment are interrelated. In  so far as the PESTEL takes the dimensions separately, it is a blunt tool for analysis”  (Morrison, 2020). 

ASSESSMENT: 

Choose one company from the following list: 

• Pearson PLC 

• Royal Bank of Scotland PLC 

• Rightmove PLC 

• Sanne Group PLC  

• National Express PLC 

Task 1  

Examine how your chosen company is governed and structured.

Task 2 

Evaluate the importance of carrying out PESTEL analysis for an  organisation. 

Task 3 

Use the PESTEL framework to analyse the external environment of your  chosen company.  

POINTS TO CONSIDER: 

• You must give a general overview of your chosen company, including  its history, its organisational structure, and how it is governed. For  example, demonstrate that you have conducted some research on the  history of the company. How many directors are on the Board, and  how many of these are executive and non-executive directors? Who is  the Chairperson of the organisation, and when was he/she appointed  to the Board? 

• Evaluate the importance of PESTEL analysis for a business  

organisation. Why is it important for organisations to carry out  PESTEL analysis? 

• Make a list of the Political, Economic, Social, Technological,  Environmental and Legal (PESTEL) factors that influence the  

environment of your chosen company, and discuss how these factors impact your chosen company. 

• You must illustrate your answers with relevant practical examples.

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