MNG81001: media strategy by First National Bank (FNB) - Management Assignment

Internal Code: TV728

Management Assignment:

Companies around the globe are embracing and adapting social media for many different reasons, including customer service, marketing, internal communications, public relations, and corporate social responsibility. It is now a reality that social media is changing the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement. Your task is to analyze a business case study that chronicles the management of a social media strategy by First National Bank (FNB), one of South Africa’s ‘Big Four’ banks. Question; 1) How has First National Bank (FNB) used digital and social media to engage with its customers? 2) What benefits does FNB obtain from investing in a social media strategy? 3) What lessons can FNB learn about developing and implementing a social media strategy? 4) Identify important factors for an organization to consider when using social media to communicate with customers and improve their experience. Use 3-5 secondary sources to support your analysis.