MLI501: Environmental Scan Assessment

Assessment

Instructions

Students are required to conduct an environmental scan of an organisation chosen from the list below:

• CARE Australia
• Sight for All teaching the world to see
• Tuas Limited
• Perseus Limited

Details

In this assessment the following scenario should inform your activity:

Your company is thinking of investing. As a valued member of the strategic planning team, you have been asked to provide the Board with a details of an organisation they might consider as an investment opportunity (one of those identified above, but chosen by you). Your presentation therefore should be pitched at the Executive Management level.

Your task is to:

• Your explanatory document should be a Word document of 1,500 words (maximum) and clearly identify the following:
• As only the key points are usually identified in the PPT slides, Board members will need to refer to the explanatory notes for further information and a fuller explanation.
• As the presentation will be provided to the Board via email must supply and additional document that provides a full explanation of each slide presented, including sources used.
• Research your chosen organisation by gathering information about its history, activities and growth. You might find relevant articles via the proQuest database, the organisation’s website, recent annual reports or news articles. You may also want to view competitor websites.
  • The background of the
  • Its goals and key business
  • Its
  • Outcomes of the environmental scan using the PESTEL model
• Using the PESTEL model you are to analyse your chosen organisation and based on your findings, identify any potential threats and opportunities that the Board might need to consider when making any decisions about acqusitions.
• Your PowerPoint (PPT) is to be preparef for distribution to the The presentation should identify the following:
  • Your name, the name of the presentation,
  • A short introduction
  • For each slide: Slide number and then notes related to the
  • A short conclusion

Summary of Assessment Requirements

This assessment required students to conduct an environmental scan of a chosen organisation (from CARE Australia, Sight for All, Tuas Limited, or Perseus Limited). The task simulated a real-world scenario where the student, as part of a strategic planning team, had to provide the Board of Directors with a detailed analysis to inform a potential investment decision.

The key requirements were:

• Select one organisation from the given list.
• Research the organisation’s background, history, goals, and business activities using credible sources (annual reports, websites, databases, news articles).
• Conduct an environmental scan using the PESTEL model (Political, Economic, Social, Technological, Environmental, Legal).
• Identify opportunities and threats relevant to the organisation’s current and future performance.
• Prepare a PowerPoint presentation suitable for executive-level communication.
• Create an explanatory Word document (max 1,500 words) expanding on each slide with detailed notes, analysis, and references.
• Structure the presentation with an introduction, slide-by-slide notes, and a conclusion.

Step-by-Step Approach by the Academic Mentor

The academic mentor guided the student through the task in a structured manner, ensuring clarity in both research and presentation:

Step 1: Understanding the Task

The mentor first explained the purpose of the assessment: to simulate a professional scenario where concise yet analytical insights are required for executive decision-making. Emphasis was placed on balancing clarity, depth, and brevity.

Step 2: Organisation Selection

The mentor helped the student choose one organisation from the given list based on availability of secondary research material. The student was guided to shortlist annual reports, company websites, and databases like ProQuest to ensure data accuracy.

Step 3: Background Research

The mentor instructed the student to compile details on:

• The organisation’s origin, mission, and vision
• Key business activities and operations
• Recent growth patterns, projects, or challenges

This ensured the student had a strong foundation before applying the PESTEL framework.

Step 4: Applying the PESTEL Model

The mentor broke down the PESTEL framework into sections and guided the student to:

• Identify political factors such as government policies or regulatory changes.
• Explore economic influences like market trends, inflation, or global trade.
• Assess social factors such as demographics, cultural acceptance, or CSR reputation.
• Analyse technological aspects, including innovation, digital adoption, or R&D.
• Review environmental considerations such as sustainability goals or ecological impact.
• Evaluate legal issues like compliance requirements or legal disputes.

Step 5: Identifying Threats and Opportunities

Based on the PESTEL findings, the mentor helped the student frame:

• Opportunities (e.g., market expansion, favourable trends, partnerships).
• Threats (e.g., regulatory risks, competition, global instability).

Step 6: Developing the PowerPoint

The mentor guided the student to design concise slides using bullet points, ensuring the content was executive-friendly. Each slide carried only key ideas, while detailed explanations were reserved for the accompanying Word document.

Step 7: Preparing the Explanatory Notes (Word Document)

The student was advised to expand each slide into a clear explanation, integrating research evidence, data, and references. The mentor stressed academic integrity by reminding the student to cite credible sources.

Step 8: Structuring the Presentation

The mentor emphasized a professional flow:

• Introduction: Purpose of the scan, chosen organisation, and assessment context.
• Body: PESTEL analysis, supported by evidence.
• Threats & Opportunities: Implications for Board-level decisions.
• Conclusion: Final insights and investment outlook.

Outcome & Learning Objectives Covered

By following this structured approach, the student was able to:

• Deliver a professional, well-researched environmental scan.
• Translate complex research into a Board-level presentation.
• Apply the PESTEL model effectively in a real-world scenario.
• Strengthen skills in research, critical analysis, and strategic communication.
• Gain experience in preparing dual deliverables (PowerPoint + explanatory notes).

Final Outcome: The student produced a coherent PowerPoint with supporting explanatory notes that demonstrated an in-depth understanding of the organisation, identified strategic opportunities and threats, and met the requirements of presenting a clear, objective, and professional analysis for executive decision-making.

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