MKTM031 - International Marketing Research Report Using Data - Management Assignment

Assignment Task

Task

Using the data on beer consumption, choose two or three countries, review and evaluate their beer consumption using statistical data to produce an international research report with your key analysis of the findings and draw conclusions about the industry.

Possible considerations: 

Reviewing and evaluating beer consumptions between your chosen countries, what accounts for the possible differences and the nuances of the country’s beer consumption habits. The assignment requires you to demonstrate your knowledge of relevant literature and put into practice your abilities in critical evaluation of current academic and professional discourse to explore a contemporary area of international marketing research. Your work should include focus on current academic thinking as evidenced in a range of academic journal articles as well as any practical implications of the issues addressed. Use of practical examples would enhance this discussion.

• Country comparisons 

• Trends between 2019-2023 by country/globally

• Per capita versus total consumption

• What accounts for possible differences?

• What national markets seem to be ‘beer markets?

• Sales volume between each market

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