MKTG402 - Introduction to the Philosophy of Social Research - Philosophy Assignment Help

Assignment Task

You will be asked to answer an essay question:
“Research in marketing is not just about the choice between differing philosophical positions, but working out how to effectively combine them. Discuss.”
This essay asks you to reflect on what sorts of position might be useful in attempting to understand marketing research and practitioner work. It also asks you to reflect on how theory and business schools can help managers to be better thinkers and, through such reflexivity, better leaders. The readings by Ghoshal and Podolny are designed to make you think. I then ask you to evaluate the extent to which we might understand marketing through differing research positions

Here, you will be asked to critique the differing philosophical positions discussed in class, and in doing so, provide a structured critical analysis in a defence of your argument. So, the essay question will be centred on a discussion of the ontological and epistemological choices available to us as marketers, and how best they may be deployed in conjunction with one another in formulating a proposed methodology to understand marketing, and the related issues of management as a social science.
The learnings from the lectures and from your reading of the core texts will be sufficient to allow you the insights required to carry out this assessment.

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