MIS784 - Marketing Analytics Together With Customer Loyalty - Report Writing - Marketing Assignment Help

Assignment Task -                 
 

Initiaiton 

By undertaking this assignment you will enhance your understanding of the marketing concept of customer loyalty. First, you will write a literature review of about 500-600 words, entitled Should organizations to stop trying to delight their customers? Second, you will analyze a given dataset, interpret the results, and then,  based on both your readings and your conclusions from the analysis, prepare a report for an audience of senior marketing professionals.  

In writing your report you need to be mindful that your audience is unlikely to possess the same level of technical expertise as you, and therefore the language you use in writing your report needs to take this into account. 

Dataset 

The dataset is contained in the file MIS784_A1_T3_2020.xlsx which can be downloaded from the unit site on  CloudDeakin. The file contains results from a survey on Personal Banking. One hundred and ninety-one  respondents answered three questions: 

1. Thinking of your overall personal banking experience, how satisfied are you with your main bank for personal banking services?  

2. How likely would you be to recommend your main bank to friends and colleagues for personal banking? 

3. Suppose that any contractual obligations or other barriers to switching from your main bank do not apply. If you were to choose one bank today to manage your personal banking, which one would you choose? 

The analysis should be directed towards investigating the following: 

1. The relationship between customer satisfaction and intention to recommend 

2. Whether there is any evidence to support either intention to recommend or customer satisfaction being a better predictor of customer loyalty. 

Specific Requirements  

Analysis 

Before submitting your analysis, make sure it is logically organized and any incorrect or unnecessary output has been removed. In your Excel file, all calculated numbers are expected to be tied to appropriate Excel functions.

Report structure 

Your report should be comprised of the following sections in this sequence: 

1. Literature review 

2. Interpretation 

3. Recommendations 

4. Appendix 

5. list of references cited in the report. 

This MIS784 - Marketing Assignment has been solved by our Marketing Experts at My Uni Papers. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment Experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.