MIS500: Foundations of Information Systems-Report Writing - Management Assignment Help

Assignment Task

Learning Outcomes

The Subject Learning Outcomes demonstrated by successful completion of the task below include:

a. Apply business and IS knowledge and concepts to develop verifiable solutions and recommendations to address and support strategic goals of a business or an organisation.

b. Develop and communicate a collaborative strategy which embodies the principles of agile methodology to stakeholders of an organisation.

Purpose:

To conduct research in response to current business issues that your organisation will present.

This project will require you to respond to a specific business issue that is presented to you and then design, collect, analyse, interpret, report and present data back to the business via your report. The case study is a real business.

Introduction to Chanel

Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. It focuses on women's high fashion and ready to wear clothes, luxury goods, perfumes and accessories.

The company is currently privately owned by the Wertheimer family This is one of the last family businesses in the world of fashion and luxury with revenues of €12.8 billion (2019) and net income €2,14 billion (2019).

Chanel – Case Study to complete this assessment task you are required to design an information system for Chanel to assist with their business. You have discussed Porter’s Value Chain in class and you should understand the primary and support activities within businesses. For this assessment you need to concentrate on Marketing and Sales and how Chanel cannot survive without a Digital Strategy.

Based on the information provided as well as your own research (reading!) into information systems write a report for Chanel to assist them in developing a ‘Digital Strategy’ to develop insights for their marketing and sales especially in online sales.

Please structure the group report as follows:

• Title page
• Introduction
• Background to the issue you plan to solve
• Identify and articulate the case for a Digital Strategy at Chanel (based upon the data do you as a group of consultants agree or disagree)
• Research the issues at Chanel and present a literature review – discuss the marketing and sales data analysis needs and the range of BI systems available to meet these needs.
• Recommended Solution – explain the proposed Digital Strategy and information systems and how it will assist the business. You may use visuals to represent your ideas.
• Conclusion
• References (quality and correct method of presentation. You must have a minimum of 15 references)

Appenices should include: ‘scrum’ meeting minutes and ‘scrum’ meeting notes: During the Trimester you will hold scrum meetings in your groups (in class or online in a discussion thread). Each group has five minutes to state what they have done and what they plan to do in the next week (each person in the group is required to speak every week). Any issues can be addressed in this time and groups are required to take minutes and update their status every scrum meeting. These meeting minutes then need to be attached to the report as an appendix.

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