MGT604: Strategic Management - Management Assignment Help

Assessment Task

This is an individual assessment with a component of the work to be conducted in the same stakeholder groups allocated by the lecturer for Assessment 2.

In your stakeholder group, you are required to:

• Meet, discuss and agree on three new or revised strategy options in response to the disruption raised in this brief
•  Apply strategy concepts in your stakeholder meeting discussions to identify options.
• Produce a teamwork log

Individually, you are required to produce a white paper:

• Nominate the preferred strategy option relevant to the disruption raised in this brief and apply a strategy framework/s
• Discuss the implications specifically relating to your part of the business
• Include the team log in your paper’s appendix

Please refer to the Task Instructions for details on how to complete this task.

Context

The assessment of this subject supports students in developing their skills and knowledge in topics that include environmental assessment, problem diagnosis, strategy development, and cultural and ethical contexts. Stakeholder meetings are a critical element in strategic management. This assessment task provides experience and immersive understanding of the complex interactions involved in the development of strategic choices, and the need to take an integrative approach to problem solving. The increasing pace of technological change and the increased impact of social media provides many challenges for businesses attempting to navigate towards growth and increased profitability. Rapid cycle times for new products can lead to decisions being made that are not always in the best interests of the long-term survival of the firm. Disruptions to the everyday course of business come from anywhere and need to be responded to often in short time frames.

Introduction
Assessment 3 continues from the scenario in Assessment 2. In Assessment 3, a disruption is introduced which necessitates re-consideration of the white paper done in Assessment 2. Here is a recap of the scenario.

Scenario Recap
Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based in Geelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the last financial year. Pro-Go has a track record of innovation, and technology that provides excellent quality results in a small package able to operate with small batteries for extended periods of time. The video files these cameras produce are known for having superior colour, and operate effectively in lower lighting conditions than competitor’s cameras. They are also marketed on the basis of their
extreme ruggedness, and reliability. Much of the technology used in its devices has been patented by Pro-Go and is not currently available to other manufacturers.
The Pro-Go management team recognised that the ability to capture videos is now a feature of mostphones. It suggested to them that the future of the stand-alone camera may be limited. At the time, Pro-Go’s CEO requested the executive team meet independently to develop a strategy to guide the company over the next five years.

Additional information
Pro-Go Pty Ltd has maintained a strong market position over the past year. Despite supply chain issues that have hampered global trade, the company has been able to keep pace with consumer demand because the local market has prioritised Australian manufacturing.

Additionally, mobile phone manufacturers have not been able to offer equivalent camera features and benefits that Pro-Go’s stand-alone camera can, so the threat from mobile phone manufacturers is not currently a concern.

Disruption
The Adventure Tourism market is booming as countries open their borders to national and international travellers. Notwithstanding recent supply chain challenges, Pro-Go is looking to reinvent itself and take a leading role in the marketplace to cater for travellers hungry to share images of their adventures online. To do this, it needs to take on entrenched competitors and new market entrants to position Pro-Go as the leading supplier of action cameras and software to extend travellers’ experiences online.
The Pro-Go management team has tasked the stakeholder team to meet and develop a modified set of strategies to respond to this disruption and articulate the way forward for the company.

Instructions
Re-convene the (emergency) stakeholder meetings to address the disruption scenario. The stakeholder meetings must discuss this disruption and develop a modified set of strategies. Please return to your groups immediately to discuss these events and adjust your strategic approach accordingly.
Your 2,000 word, individual, White paper should be structured as follows:

• Title Page
• Executive Summary – Briefly summarise the entire report
• Table of Contents - Make it look good. Include page numbers and ensure the layout looks balanced on the page.
• Introduction - Provide background and context to the report. Tell the reader what has happened in the past that has led to this report being needed.
• Aim - State in a single sentence what this report is seeking to achieve.
• Discussion - Cover the content you wish to address in response to the disruption scenario. You must incorporate theory and application of strategy formulation methods.
• Conclusion - Restate the aim and sum up the discussion to demonstrate to the reader that the aim has been satisfied. There should be no new content in the conclusion.
• Recommendations - What are the next steps? What is required to progress into the future? Evaluate/justify your recommendations?
• References - Please ensure you use the correct APA referencing style throughout.Remember EVERY factual statement requires a reference.
• Appendices - Additional material to substantiate or add greater depth to the material presented in the report, and your

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