MGMT3001: Global Business Strategy Assessment

 Assignment Overview

Instructions:

• Read the assignment question and submission guidelines on iLearn.

• Assignment Question:
  To what extent do you think BYD can create and sustain competitive advantages in international markets (i.e., markets outside China) of passenger electric vehicles? And why?

• Submit an electronic copy to Turnitin before the deadline.

• NO email submissions will be accepted.

Important Requirements for Assessments (1) and (2):

You MUST:

• Identify and apply relevant theories, concepts, and ideas introduced in the unit to address the assignment or presentation case questions.

Assessment (2): Essay (30%)

Week 2–3:

• Digest theoretical concepts and frameworks introduced in these weeks carefully.

Week 4–5:

• Conduct additional readings related to topics from Weeks 2 and 3.

• Start planning what data you need to collect.

• Be guided by:

  • The assignment question.

  • The theories and concepts introduced in Week 2 and Week 3.

Week 6–8:

• Collect data.

• Analyse data.

• Write up the assignment.

Week 9:

• Complete and submit the final assignment.

Brief Summary of Assessment Requirements

• Assessment type & weight: Individual essay — 30%.

• Due date: 11:55 PM, 10 October (Friday, Week 9).

• Submission: Electronic upload to Turnitin only — no email submissions.

• Question: To what extent do you think BYD can create and sustain competitive advantages in international markets (i.e., markets outside China) of passenger electric vehicles? And why?

• Mandatory: Identify and apply unit theories, concepts and frameworks to answer the question.

• Process timeline: Weeks 2–3 (learn frameworks), Weeks 4–5 (read & plan data), Weeks 6–8 (collect, analyse, write), Week 9 (finalise & submit).

Key pointers the essay must cover

1. Clear thesis answering the “to what extent” question (degree of BYD’s ability and why).

2. Relevant theories/frameworks — e.g., resource-based view, Porter’s generic strategies/5 forces, dynamic capabilities, internationalisation/entry-mode theory, standardisation vs localisation.

3. External environment analysis — PESTLE, demand in target markets, regulatory & trade issues, competitor analysis.

4. Internal capability assessment — core competencies, production scale, technology (battery, EV platforms), supply chain, branding, partnerships.

5. Evidence & data — market share, sales figures, partnership deals, product specs, regional case examples (outside China). Cite sources.

6. Strategic implications — recommended entry modes, positioning, risks & mitigations.

7. Critical evaluation — strengths, limitations, and sustainability of competitive advantages over time.

8. Structure & academic rigour — coherent sections, logical flow, references in academic style, adherence to word limits and unit guidance.

How the Academic Mentor Guided the Student — step-by-step process (weeks → tasks → what was produced)

Weeks 2–3: Foundations — learn and align theory

Mentor actions

• Identified which unit frameworks were most relevant (e.g., RBV, Porter, dynamic capabilities, international strategy).

• Provided lecture notes, core readings and short summaries of each theory.

• Set mini-tasks: write 200–300 word summaries of each framework and one example application to the auto/E V sector.

Student output

• Short summaries linking each theory to possible BYD advantages (e.g., RBV → battery tech; Porter → differentiation vs cost leadership).

Why this matters

• Ensures theoretical lens is prepared so later analysis applies concepts rather than being descriptive.

Weeks 4–5: Scoping & data planning

Mentor actions

• Helped define research scope (which international markets to consider — e.g., Europe, Latin America, Australia).

• Suggested credible data sources and taught quick search & citation habits.

• Coached on selecting metrics: market share, growth rates, price positioning, range/specs, regulatory incentives.

Student output

• A research plan: 3 target markets, list of data sources, and a table of required data points (sales, pricing, partnerships, local regulations).

Why this matters

• Prevents unfocused data collection; aligns evidence to the thesis.

Weeks 6–8: Data collection, analysis, draft writing

Mentor actions

• Ran short workshops on critical reading and integrating evidence with theory.

• Reviewed raw findings and advised on which data supported or contradicted the emerging thesis.

• Gave a section-by-section outline and helped prioritise which arguments needed strongest evidence.

Student output

• Collected data (sales figures, strategic partnerships, model specs).

• Completed first full draft organised into: Introduction, Literature/Theory, Market & Internal Analysis, Discussion (extent and sustainability), Conclusion, References.

Why this matters

• Iterative feedback ensured argument coherence and theory application (not just data dumping).

Week 9: Finalisation & submission

Mentor actions

• Performed a final edit pass: tightened thesis sentence, checked theory links, ensured each paragraph had a claim + evidence + theory tie.

• Checked referencing format and Turnitin readiness.

• Conducted a simulated Turnitin check for paraphrasing & advised on acceptable paraphrase and citation.

Student output

• Finalised essay uploaded to Turnitin before deadline.

Why this matters

• Polishes academic quality and mitigates plagiarism risk.

How Each Essay Section was Approached (brief explanation)

1. Introduction (what & why):

   • Mentor guided creation of a concise thesis that states the degree (e.g., BYD can establish meaningful competitive advantages in selected international markets, though their sustainability depends on regulatory alignment, brand development and localisation strategies).

   • Included scope and roadmap of the essay.

2. Literature & theoretical framework:

   • Short, focused presentation of chosen frameworks (each linked to how it will evaluate BYD).

   • Shows the analytic lens up front.

3. Methodology / Data sources (brief):

   • Statement of markets studied, types of secondary data used and justification (industry reports, sales data, news, company filings).

4. External environment analysis:

   • PESTLE and competitor mapping for each market — emphasis on regulations, EV incentives, charging infrastructure and incumbents.

5. Internal capabilities analysis:

   • RBV/dynamic capabilities application: BYD’s tech (batteries, vertical integration), production scale, R&D, partnerships.

6. Synthesis / Discussion (extent & sustainability):

   • Weighs how BYD’s strengths map to market opportunities and constraints; evaluates whether advantages are isolable and defendable (e.g., IP, economies of scale vs easy imitation).

7. Strategic recommendations:

   • Practical suggestions (preferred entry modes, localisation, branding, after-sales, partnerships, risk mitigation).

8. Conclusion:

   • Reiterates answer to “to what extent,” summarises evidence, and notes conditional factors affecting sustainability.

9. References & appendices:

   • Properly formatted citations and any supporting tables/figures.

How the Outcome was Achieved

• Theory-led approach: From Week 2 the mentor ensured the analysis frame was theory-first so findings were interpreted, not merely reported.

• Targeted data collection: The student collected market-specific evidence directed by the research plan, which strengthened claims.

• Iterative feedback: Regular mentor review shaped the argument, tightened logic, and corrected methodological gaps.

• Academic integrity: Mentor taught paraphrasing, citation and Turnitin preparedness to produce an original, well-referenced essay.

• Polish & submission: Final editing focused on clarity, linkage between claims and theory, and correct referencing — then submission to Turnitin.

Learning objectives covered

• Application of theory to real-world firms: Student demonstrated applied use of RBV, Porter, and internationalisation theory.

• Critical analysis: Evaluated the strength and sustainability of BYD’s competitive advantages rather than description.

• Research skills: Secondary data identification, evaluation of sources, and evidence synthesis.

• Academic writing: Structuring an argument, integrating evidence with theory, and adhering to referencing standards.

• Strategic thinking: Formulating actionable recommendations and assessing risks for international expansion.

• Ethical academic practice: Correct paraphrasing, citation and Turnitin submission protocols.

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