Internal Code: MAS147
Critical Essay Writing Assignment:
Question:
1. Critical Essay:
In Assessment One, your task is to review the behaviours, actions and communications of one of the
companies listed below of your choice:
1. Royal Dutch Shell
2. Qantas
3. Citigroup
4. Toyota
5. Apple
6. Philip Morris International
7. HSBC
8. Rio Tinto
In your own words:
1. Examine and critique one or two aspects of the company’s social performance with regards to fulfilling society’s expectations on how the company should operate its business. You can look at a company’s performance in regards to the environment, equality, employment, community development, health and human rights, just to name a few options. Highlight both areas of achievement and those requiring improvement. Do not focus only on the positive or negative.
2. Examine and discuss the impact and implications of the company’s actions on society and stakeholders.
3. Provide your conclusions about the company’s performance in society, based on the information
you provide in your paper.
This is an assignment that asks you to reflect broadly on the role of business, how it communicates and acts on a social issue facing it in any society. Take time to reflect on the many arguments and pieces of information presented in the literature. You will need to read widely and broadly.
2. Business Submission:Assessment 2 & 3 – A Business Scenario
Background
The company you selected in Assessment One is currently a signatory to the United Nation’s Global Compact, or considering becoming a member. The United Nation's Global Compact guides companies’
social performance. Like all signatories, your company would be or is planning to be a member of their
Global Compact Local Network, which aims to achieve compliance with the ten principles of the Global
Compact. In this scenario, your company wants to identify ways of improving compliance to two of the Global Compact principles. Your task is to write a persuasive piece of internal communication addressed to your company, as a member of staff. The goal of the submission is to propose recommendations to achieve or improve compliance with two principles of the Global Compact. The two principles you will address will be determined in your tutorial by Module 6.
Business Submission
In your own words, the Submission (Assessment Two) will:
1. Review and present a selection of business practices and/or approaches from your company that relate to the two principles of the Global Compact.
2. Discuss both the positive and negative lessons learned from these business practices and approaches.
3. Develop business practice recommendations, which will improve compliance to the two Global principles. These should be based on the review you have undertaken and your understanding of the lessons learned.
4. Discuss the benefits, challenges and risks for key stakeholders if these recommendations are implemented.
Word Limit: At least 1000 words, with a maximum of 1200 words. This INCLUDES in- text references.
Don’t slip up! Make sure you do not go over the maximum word limit. A 5% penalty will occur for every 50 words – or part thereof – over the maximum word limit. This will be strictly enforced.
The two principles chosen from the Global Compact may be different to the issue you discussed in
Assignment One. You will continue to look at the same two principles in Assignment Three. When proposing a set of recommendations, make sure to look at the supply chain of the business to understand how your two principles may relate to the operations of your business. It is then your task to
develop a persuasive report recommending strategies that your company can adopt.
Make sure you understand your audience.
A copy of the marking key for this assessment is found under the Assessment Tab on Blackboard.
Once submissions have been made, you as the company representative will sit on an Executive board to
examine all submissions and develop a unified approach to achieving compliance. This approach will need the support from the MAJORITY of the Local Network members before it may be approved and
submitted to the United Nations for its record.