MCR005 - A Clients and Markets Assignment

Assignment Task

Task Details:

You have been hired as an external consultant to review the marketing activities of your assigned company. You are required to provide a Marketing Audit of their current marketing activities and make a minimum of FOUR recommendations to improve their current strategy. Your review will include a detailed analysis of the market, its current segmentation, targeting and positioning strategy, its marketing mix approach & its CSR obligations. You must choose ONE of the following companies organisations: -

1) ANZ Bank

2) NRMA insurance

 3) David Jones

4) Qantas Airline

5) Red Cross Australia

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