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Strategic Management
Strategic Management is the process and organizational arrangements which allow a council to plan for success over the long-term. By their nature, strategic plans tend to be complex in nature, ie multiperspective, multi-service and multi-interest. They may require decisions to be made in the face of uncertainty or ambiguity and will certainly involve change. Business planning – the processes which allow a council’s strategic vision, objectives and priorities to be translated into operational action plans. A corporate business plan will identify what needs to happen in all service areas to achieve success, what resources will be required for delivery, the outputs and outcomes that are anticipated and any othercontributory factors (eg actions by partner organizations, risks, resource assumptions etc). Underpinning this, most council will usually have individual service plans for each defined area of council business which provide greater detail and specify a range of performance targets for those delivering services or improvements.
The Scope of Strategic Management
• Management process - Management process as relate to how strategies are created and changed.
• Management decisions. The decisions must relate clearly to a solution of perceived problems (how to avoid a threat; how to capitalize on an opportunity).
• Time scales. The strategic time horizon is long. However, it for company in real trouble can be very short.
• Structure of the organization. An organization is managed by people within a structure. The decisions which result from the way that managers work together within the structure can result in strategic change.
• Activities of the organization. This is a potentially limitless area of study and we normally shall centre upon all activities which affect the organization.

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