Managing Profitable Food and Beverage Operations - Management Assignment Task

Assignment Task

ASSIGNMENT TASK:

The Department of Business, Energy and Industrial Strategy (BEIS) submitted the Hospitality Strategy: Reopening, Recovery, Resilience report to the UK government in June 2021, where they acknowledge the hospitality industry as highly creative having shown the ability to take on challenges and rapidly change its operation to adjust to circumstances through the pandemic. In their report the BEIS (2021, p. 22) further stress that:

“They will bring sector leaders and businesses together with the UK’s world leading innovation system, including universities and Innovate UK, to build on the spirit of innovation unleashed by the pandemic, supporting the creation of the next generation of hospitality start-ups and encourage them to take advantage of emerging technology and digital trends.”

Drawing on a range of appropriate, hospitality-focused research, you are required to write a viewpoint article that evaluates how the casual dining sector in the UK (or your home country) may use suitable operational management theory and concepts to deal with the challenges it faces post-pandemic.

The BEIS quote above mentions how emerging technology and digital trends are examples of approaches restaurants can adopt to deal with changing customer needs - how could this be linked to Operational

Management (OM) theory and how could the wider introduction of new technologies drive future success? Are there any other significant changes this sector can make which links with OM theories?

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