Leading Innovation in an Organisation: Creativity and Innovation Assignment

Internal Code: MAS905

Creativity and Innovation Assignment:

Question: You have been hired to help an organisation become more innovative. You are given several weeks to draft an overall innovation strategy for the organisation. You can use your organisation, create an imaginary organisation or pick a company you know well. (Use a Medium sized business that could realistically use your recommendations.)Should include techniques like brainstorming and stagegate and  Stum, J 2009, Kirton’s Adaption- Innovation Theory: Managing Cognitive Styles in Times of Diversity and Change, Emerging Leadership Journeys, Vol. 2 Issue. 1, 2009, pp. 66-78 and The Stage-Gates Idea-to- Launch Process—Update, What’s New, and NexGen Systems. Robert G. Cooper Your report should include these sections (use page requirements as guidelines): 1. Create a one page briefing for executives – what they need to know to better understand how to harness the creativity of staff to foster more innovative solutions and innovations. 2. Create a one page overview of your overall objectives, philosophy or approach – include; A. how you will focus on new product / service innovation, and B. how you will shape a culture open to new ideas. 3. Create a two page plan of the key strategies and tactics you would recommend and summarize the key measures and financial or cost elements of the program. Write this section like an executive summary (recognizing that the final plan would be longer). Link your tactics to the strategies you recommend. You can base some of your recommendations on your previous assignments. I strongly suggest you use some of your assignments for your strategy. 4. Conclusion: Create one page on your rationale: why you selected a particular philosophy, the approaches and objectives, and how you arrived at these outputs. You should show the connection and application of the theory and techniques learned through the course.