Internet Marketing in E-commerce - IT Assignment Help

Assignment Task

Task

Research Methodology Type of Research Qualitative research Prim, Data Survey, Interviews Secondary Data Research papers, Joumals Sample Population Gen Z and Millennia's Variables • Independent Variable — Presence of Instagram, Customer Social media engagement, interest towards apparel shopping • Dependent Variable — Buying behaviour of Gen Z and Millennials • Moderating Variable - Mode of 1)a. ( ollection Google Fomis, Interviews, Focused group discussions Alternate Hypothesis : There is a significant influence by h stagram promotions a H&M between Gen Z and millennials. Null Hypothesis :There is no significance between Gen Z and millennia's getting influenced by promotions on lnstagram for H.M 

Domain Marketing Sub Domain : Internet Marketing - E-commerce Topic : To Study the influence of Instagram on the buying decision of Millennials and Gen Z — with special reference to H&M Industry : Social Media (This generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives.) Gen Z 1997 — 2012 9 — 24 Millennials 1981 — 1996 25 — 40 

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