International Marketing Management - IMM - Management Assignment Help

Assignment Task

Assignment Question: Assuming that you are the Business Development Manager for an organisation of your choice, in a country of your choice, where you are required to develop a business plan to initiate an overseas operation in a country market conducive to the core product or service offered. The plan should cover the following tasks:

1. Explain how the selected product/service has evolved with globalisation since it was introduced to the home market and identify and explain the current global trends that may affect the selected product/service in the next 5 years.

2. Identify the existing Non-Tariff Trade Barriers between the Home and Host countries, highlighting the risks to your market entry and what mitigations that may be put into place.

3. Carry out international market research to show the window of opportunity towards the product in the proposed international market. This should be in the context of how to position your product for an Advertising and Promotion effort.

4. Based on your findings from Q3, prepare an International Communication Process and rationalize each step.

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