International Marketing for Kickerco Company - Marketing Assignment Help

Assignment Task

Assignment

You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years.  The company would like to start to trade internationally.  The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work.

Task 1 – Formal brief

The senior management team have asked you to brief them on the implications of international marketing for organisations in general. Write a formal briefing paper for the senior management team to read.

 In the briefing paper you must:
•assess the market research requirements for international marketing
•analyse how the business case for international marketing can be justified
•assess the risks which must be considered for international marketing.

Extension activities: 
To gain a merit grade you must also: 
evaluate different methods of international marketing.

To gain a distinction grade you must also:
analyse the way in which financial and pricing issues may affect international operations.
 

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