Highlights
Re-launch Proposal
Lays has decided to re-launch one of its products through name and packaging. Prepare a proposal to your manager explaining how you will address the re-launch of the product. Your proposal needs to include the following:
1. The process that you used to identify the expertise (competencies and attributes) required for the re-launch.
2. The process that you used to identify other resources for the re-launch.
3. The number of people with the relevant expertise who will be needed for the re-launch. Be specific about the role that they will play and the expertise required of that role, e.g. 1 project manager with previous project management expertise.
4. An explanation of the other resources (not human resources) that will be required for the re-launch.
5. Indicate how you will report on the effectiveness of the selected expertise and resources.
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