HC2022: Marketing Research - Management Assignment Help

Assignment Task

Question 1

The systematic enquiry of research requires careful planning of an orderly investigation. Select one company of your choice and describe the stages involved in the research process.

Question 2

Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sample.

Question 3

There are no hard-and-fast rules in determining how to develop a questionnaire. Fortunately, research experience has yielded some guidelines that help prevent the most common mistakes. The language should be simple to allow for variations in educational level. There are six critical and common mistakes researchers make when determining wording of each questions. Describe each of them and provide an example question to each of the common mistake.

Question 4

Test marketing plays an important role in providing an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. However, it is an expensive procedure because it involves so many aspects , for instance, developing local distribution, arranging media coverage and monitoring sales results. Your boss is concerned about where to conduct Test marketing for the new product.

In about 300 words describe a detailed presentation during staff meeting to explain what the company should consider before selecting where to conduct Test Market.

Question 5

Whenever the data collection stage of a research project is completed, data is typically cleaned up and then analysed using specialised statistical softwares such as SPSS, R, SAS, STATA etc. Reporting the results after data analysis is one of the last stages researchers are required to do after conducting market research. Identify an example of an exploratory research and describe in detail how you would report results from this kind of study.

Question 6

Demonstrate your understanding of each of the following by distinguishing the each pair and provide two examples in each case;

a) Nominal and ordinal

b) Parametric and Non-parametric tests

c) Measures of central tendency and Measures of dispersion

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