Haigh’s Chocolate - Marketing Assignment

Internal Code: MAS6306

Marketing Assignment:

Haigh’s Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family-owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand. There are many occasions, celebrations and festivals in a year. Some of them are celebrated with chocolates! Your consulting firm is given the task of creating a product or packaging its current range of products into a product especially for an occasion of your choice. For example, for Valentine’s Day, you may create a bouquet of Haigh’s chocolate roses or a World Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festival! Questions: 1) To build awareness for Haigh’s Chocolate 2) To increase brand recognition for Haigh’s Chocolate