ENT203 - Marketing for Entrepreneurship Reflective Journal Assignment

Assignment Task

Task Summary

Entrepreneurs needs to be creative with all aspects of their venture, and their approach to marketing is no different. In an ever-changing business environment, this means that every initiative, successful or not, must be measured, reviewed, and reflected upon so that future threats and opportunities can be identified and analysed against a deep knowledge of previous efforts. 

Questions 

1. Why did I spend as much time as I did on secondary research?

2. Why did I spend as much time as I did on primary research?

3. Why did I spend more time on secondary research than on primary research?

4. Why did I spend more time on primary research than on secondary research?

5. How did my research help me refine my brand?

6. How well do I understand the concept of building a brand?

7. How confident am I in building a brand using digital methods?

8. What do I need to know about competitor analysis?

9. Are there other social media channels I could explore?

10. Do I understand enough about mobile marketing strategies?

11. Are there gaps in my knowledge and understanding around analytics?

12. Do I fully understand the market trends?

13. How well do I test the market?

14. How did I go aligning my marketing mix with the customer journey?

15. What do I need to learn about balancing my online and offline marketing mix?

16. What do others say about me as an entrepreneurial marketer?

17. What have I discovered about my abilitiesto write content for content marketing?

18. What other ways can I improve content?

19. What else do I need to know about customer engagement?

20. What is my specific role as a marketer in my own business?

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