Ecommerce Online Marketing a Threat to Malls and Other Retailers - Management Research Plan Assignment Help

Assignment Task:

Ecommerce Online Marketing a Threat to Malls and Other Retailers Assignment Help

Task Description

The topic would be Ecommerce (online marketing) a threat to malls and other retailers; an emerging model for consumers Consumer View, not companies

With the course materials as a resource, you will build an individual research plan that supports an applied research inquiry and managerial decision relevant to your workplace, an organization, or an industry with which you are familiar. Your research plan should address the following:

•    Write an introduction that includes a brief description of the problem situation and its context;
•    Precisely outline the purpose statement;
•    Define the research question(s) or hypothesis that reflects the purpose statement;
•    Include key highlights from the relevant literature that explains the importance of the problem; indicate the management disciplines on which you will build the theoretical foundation that will support your research inquiry;
•    Discuss the design of your research inquiry; explain the research approach and methods that you will apply to address the research question. Discuss how the theory would be used in this research;
•    Outline the key variables involved in your research and draw an influence chart (concept map) which illustrates how the research question is addressed throughout the design of your research.
•    Outline the expected outcomes of the research and relationship to both the managerial decision captured by your question and the theory you outlined; and
•    Discuss the overall research quality in terms of validity and reliability and outline potential limitations for your research.

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