Highlights
Introduction
KFG (Kids First Group) is considered as foremost group in Dubai, Doha, and Abu Dabi to provide superior early years education and childcare. This group was founded in the year 2011 with having 24 nursery schools. The motive of this group is to nurture, faith, and follow the child in an all-inclusive way. Moreover, it is a part of a broader worldwide movement which takes massive steps in the innovation of early years education. This report is aimed to state the vision and mission of the Kids First Group in Dubai. Furthermore, it will conduct internal analysis of this organization to understand its strengths and weaknesses. Moreover, it will create the present market map of this company by mapping all the client segments and market spaces. Besides, it will conduct an external environment analysis using Pestel framework and Porter’s five forces tool. Apart from that, it will entail strategic priority for the market space analyzed.
Mission of KFG
The mission of KFG is to fulfill and surpass the developmental requirements of entire children at all levels by being the most imaginative establishment, advocated by advanced resources and skilled workforces.
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