Diploma in Strategic Management and Leaderships - Management Assignment Help

Assignment Task:

Task:

This assignment consists of 2 tasks. You are expected to complete both the tasks in this assignment. The word limit for this assignment is a maximum of 4000 words (+ supporting evidence). Remember, all the words you use to answer the questions, including quotations and citations, count. You must provide a reference list and a word count at the end of your work. The reference list is not included in the word count.

Assignment Brief Task 1 of 1 – (AC1.1, 1.2. 1.3. 4.3, 5.1, 5.2 & 5.3)

Instructions: Prepare a presentation in which you should explain a few marketing concepts as well as the marketing planning process. You should have:

1. An introduction, explaining the purpose of strategic marketing

2. A diagram of the marketing planning process.

3. A review of some of the marketing concepts (e.g. Product life cycle, Porter’s 5 forces, SegmentationTargeting-Positioning, Promotional mix, etc.) and how they relate to the planning process

4. Describe the significance of branding by providing examples of how brands could strengthen a single product or a whole business

5. Illustrate the concepts of ‘brand pyramid’, ‘brand positioning’ and ‘brand management’, and how & why these concepts should be integrated. Delivery:

? 1x presentation (circa 20 minutes)

? 1x executive summary (circa 500 words excluding diagrams) Submission:

? 1x PowerPoint Slides ? 1x executive summary (circa 500 words)

? 1x handout (if applicable) ? 1x mp3 recording (if applicable)

Task 2 of 2 – (AC2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.1 & 4.2)

Instructions: Select an organisation and prepare a marketing plan with the following sections.

1. A section in which you perform a PESTLE analysis and review Porter’s 5 forces relevant to your organisation.

2. A section with a SWOT analysis and a stakeholder analysis of your organisation

3. A section in which you should develop SMART strategic objectives for the organisation

4. A section concerning the market segment. This section should

a. Discuss how market segments could be used for the organisation

b. Select one or more market segment(s), justifying your decision.

c. Propose and justify a brand positioning for the targeted market segment

5. A section concerning the marketing mix. This section should

a. analyse the significance of the marketing mix for the organisation

b. contain a pricing, promotional and distribution strategy for one of its products

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