Digital Marketing-Report Writing - Management Assignment Help

Assignment Task

Learning Outcomes

LO1: Demonstrate an understanding of the opportunities, challenges and impact of the digital environment

LO2: Examine key digital tools, platforms and channels, comparing and contrasting bricks and mortar and other physical channels

LO3: Determine how to organise digital marketing activities and build multi-channel capabilities in an organization

LO4: Evaluate methods of monitoring and measuring digital marketing effectively.

Scenario

You are appointed as a Digital Marketing consultant for a company (your chosen organization). As part of the business strategy, you need to improve the brand awareness, brand recall, boost traffic on the website by recommending SEO and SEM strategies. You need to suggest the tools that you will be using as part of the digital strategy and discuss how you will monitor the performance of the company in digital space.

The report should include:

1. Introduce the chosen organization.
2. Compare online with offline marketing and present an overview of the digital marketing landscape.
3. List out digital marketing trends that impact businesses.
4. Critically demonstrate an understanding of the opportunities, challenges, and impact of the digital environment w.r.t.  the chosen organization.
5. Critically examine key digital tools, platforms, and channels  that your chosen organization will use by comparing bricks and mortar and other physical channels.
6. Explain how omnichannel marketing has evolved and apply the tools and techniques to plan an end-to-end omni-channel marketing campaign for your chosen organization.
7. Critically analyze and develop a coherent winning digital marketing strategy and determine its implications.

8. Determine and critically evaluate application of key digital measurement techniques and performance metrics used in digital marketing

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