Develop ATL-BTL Marketing Strategies for SBI YONO App - Management Assignment Help

Assignment Task :

OVERVIEW 

With the current changing trends in the banking sector, most of the customers are  opting for Digital Banking rather than walk-in banking or branch banking platforms.  The current pandemic has made it much more imperative to switch to mobile app  banking methods. One such app that has made its way into the market is SBI YONO  App. 

SBI YONO, an integrated digital banking platform, is offered by State Bank of India to  enable users to access a variety of financial and other services such as flight, train,  bus and taxi bookings, online shopping and medical bill payments. YONO is offered  as a smartphone app for both Android and iOS. 

Being a solution for all problems YONO offers a variety of features: 

• Instant Account Opening

Open a digital

PROBLEM STATEMENT 

The participants have to come up with the following solutions: 

1. Suggest measures that can be taken by SBI to create maximum market share  in Digital Banking. 

2. Develop ATL-BTL marketing strategies for SBI YONO App.

This Management Assignment has been solved by our Management  Experts at My Uni Papers. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.